From Mad Men to Math Men: This is Digital Marketing
In a nutshell, why an MBA is the new creative.
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Resumes are dead. Interviews are largely ineffectual. Linked-In is good. Portfolios are useful.
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Welcome to the Era of Design
All businesses, no matter what they make or sell, should recognize the power and financial value of good design.
Design & Thinking Movie
Official trailer featuring Rotman’s Roger Martin.
The left brain / right brain myth
Which way is the girl on the right rotating? The answer will blow your mind. Both sides of it.
In Silicon Valley, designers emerge as rock stars
I’d love if the press and HR departments could get over the ‘rock star’ thing, but nonetheless, there’s certainly some promise for designers in tech startups.
Five years ago, Justin Edmund arrived at Carnegie Mellon University, a floppy-haired freshman, with artistic talent and dreams of joining a venerable design firm like IDEO or Frog. But during his sophomore year, a recruiting pitch from a Facebook employee turned his head, and prompted a detour of his ambitions. “It didn’t even occur to me that working at a tech company was something I could do,” Edmund said. “I switched my trajectory completely.”
Reworking Brainstorming
CoDesign’s Cliff Kuang rings on the brainstorming debate.
Innovation Is About Arguing, Not Brainstorming. Here’s How To Argue Productively
The war on brainstorming rages on with this insightful post from Continuum on the virtues of (productive) argument.
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Brainstorming seems like an ideal technique, a feel-good way to boost productivity. But there is a problem with brainstorming. It doesn’t work.
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5 Phrases
“Five phrases to live by” is a recognition of the outstanding job and contribution of Massimo Vignelli to the world of graphic design.
Pinterest on Design
Design is shrinking the gap between what a product does and why it exists. Designing is not just about picking the right font or gradient. Stop thinking about design in terms of wire frames or visual style; it is about the product as a whole. Designing is figuring out the purpose of your product and how you orient everything else around it. And that means that everyone within a company plays a role in the design process. And that means that everyone in a company needs to learn design literacy. It’s a hard task. Everyone tells their MBA-wielding friends that they should learn to code: “Anyone can do it,” or “It’s going to be the new literacy.” People think code is the basis of a working product. But what about design? How often are people told that they should “learn to design”?
Enterprising oldies
Just when you thought it was too late…
Clear: A To-Do List App With A UI From The Future
Great write-up from FastCo. on why Clear is the UI of the future.
Steve Jobs and I are quite different: Bill Gates
Complete transcript of a stellar interview with Bill Gates discussing his current projects and vision for the future.
You can’t learn the alphabet from afar. If you believe that, why not just hand them the book. Education is about relevance and motivation; it’s not about the information. Otherwise just hand them the book and tell them to read it. There is nothing magic about that which comes from far away. It’s the same thing as a local DVD or the text would be.
Swap-o-matic
Swap-o-matic reinvents the vending machine for free trade!
